Meet the Purple Yam
Everyone's Talking About.

What is ube?

Ube (pronounced OO-beh) is a purple yam, Dioscorea alata, that has been cooked and celebrated in the Philippines for generations. It's the star of classic desserts like ube halaya (a sweet, creamy jam), ube ice cream and ube bread, and in recent years it has become one of the most-loved café flavors in the world.

What does ube taste like?

Ube is gently sweet with a soft, rounded flavor that many people compare to vanilla, white chocolate and toasted nuts. It's mellow rather than earthy, which is why it works so well in milky drinks and baked goods.

Where does the purple come from?

The color comes from anthocyanins, the same family of natural plant pigments found in blueberries, purple corn and red cabbage. Ube Daily contains no dyes, so the shade of your latte depends on how much powder and milk you use.

Ube vs. purple sweet potato vs. taro

• Ube is a true yam with a sweet, vanilla-nutty taste and vivid purple flesh.
• Purple sweet potato is a different plant with a firmer texture and earthier flavor. It's often sold as a cheaper “ube” substitute.
• Taro is a pale-fleshed root with a starchy, nutty taste. Most purple “taro” drinks are colored.

Why make ube part of your day?

• Caffeine-free: a warm, cozy ritual you can enjoy in the evening.
• One ingredient: our powder is 100% ube with no added sugar.
• Naturally nourishing: ube is a source of dietary fiber and contains vitamin C and potassium.
• Endlessly versatile: lattes, smoothies, pancakes, cakes, cookies and ice cream.

Ready to try it? Shop Pure Ube Latte Powder or learn how to make an ube latte.